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Nike has introduced a performance hijab to better serve Muslim female athletes — the Nike Pro Hijab, which will be available from 2018 worldwide, will encourage more muslim, modest women to be more athletic and cater for muslim athletes across the world. Figure skater Zahra Lari model wears Nike’s new hijab. Photograph: Vivienne Balla/AP Nike has […]
The new ad is in Arabic with English subtitles, and comes at a time when Arabic females competing in sport is become more and more prominent. The new film by Nike about everyday Middle Eastern athletes was shot entirely in Dubai. It’s very different and rare for a global brand such as Nike, to create […]
