CoverGirl commercial celebrates equality, features model wearing a hijab.
CoverGirl’s commercial for their new mascara is all about celebrating equality – not only eyelash equality, but also equality across race, religion and gender.
Nura is Covergirl’s first muslim ambassador.
The ambassadors featured in the video are Katy Perry, Sofia Vergara, CoverBoy James Charles, Muslim beauty blogger Nura Afia, DJ Amy Pham and young R&B duo Chloe x Halle.
Afia said she’s proud to be a Muslim woman breaking through to the mainstream beauty scene.
“It’s so amazing, because I feel like it’s never really been done before,” she told TODAY Style. “I’ve never seen a hijabi or a Muslim woman on a billboard in Times Square. That’s as big as it gets!”
“I think it’s very important that Muslim women — and just average people — get represented,” Afia, 24, continued. “I’m honestly an average person. I’m only five feet tall. I’m not the perfect beauty standard. I never had braces, so I have kind of crooked bottom teeth. This is unreal for me. I always thought I had to be taller and have perfect teeth to even think about being in something this big.”
Natasha Syed is the dynamic Editor-in-Chief of British Muslim Magazine, the UK’s premium Travel & Lifestyle publication catering to Muslim audiences. With a passion for storytelling and a keen eye for celebrating diverse cultures, she leads the magazine in curating inspiring content that bridges heritage, modern luxury, and faith-driven experiences.
Under her leadership, British Muslim Magazine continues to set the standard for authentic, and engaging trusted narratives, making it the go-to source for Muslim traveler's and lifestyle enthusiasts across the UK and beyond.
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