Nike has introduced a performance hijab to better serve Muslim female athletes — the Nike Pro Hijab, which will be available from 2018 worldwide, will encourage more muslim, modest women to be more athletic and cater for muslim athletes across the world.
Figure skater Zahra Lari model wears Nike’s new hijab. Photograph: Vivienne Balla/AP
Nike has taken another step into the lucrative Islamic clothing market by unveiling a hijab designed for female Muslim athletes.
The product, which has been in development for a year, was tested by athletes including figure skater Zahra Lari.
The pull-on hijab is made of light, stretchy fabric that includes tiny holes for breathability and an elongated back so it will not come untucked. It will come in three colours: black, grey and obsidian and goes on sale in 2018.
The Islamic market is projected to be worth more than $5tr by 2020.
Natasha Syed is the dynamic Editor-in-Chief of British Muslim Magazine, the UK’s premium Travel & Lifestyle publication catering to Muslim audiences. With a passion for storytelling and a keen eye for celebrating diverse cultures, she leads the magazine in curating inspiring content that bridges heritage, modern luxury, and faith-driven experiences.
Under her leadership, British Muslim Magazine continues to set the standard for authentic, and engaging trusted narratives, making it the go-to source for Muslim traveler's and lifestyle enthusiasts across the UK and beyond.
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