As the new year unfolds, the world of fragrances continues to evolve, with exciting trends shaping the preferences of perfume enthusiasts. British Muslim discuss the highlights and key notes and styles that will dominate the fragrance landscape in 2025 with Shaneela Rowah Al-Qamar, a renowned fragrance expert and luxury perfume consultant.
Sweet and Gourmand Dominated 2024
Last year saw the rise of sweet-smelling gourmand scents that captivated the senses. Notes of vanilla, chocolate, and cherries reigned supreme, with fragrances like Tom Ford’s Lost Cherry and Maison Margiela’s Replica By The Fireplace, with notes of vanilla and chestnut leading the charge. These indulgent compositions, often reminiscent of delectable desserts, became instant favourites.
Oil-based fragrances also gained popularity, with brands such as Byredo introducing oil perfumes like Bal D’Afrique, offering a longer-lasting and more intimate fragrance experience. Aquatic and fresh scents also made waves, with Maison Francis Kurkdjian’s Aqua Media Cologne Forte becoming a go-to choice for those craving clean, refreshing compositions.
The Oriental Renaissance: Oud Leads the Way in 2025
Looking ahead to 2025, oriental fragrances with a focus on oud are set to take centre stage. Oud, a rich and complex note derived from agarwood, appeals to those seeking depth and sophistication. Shaneela says that, “Oud-based perfumes, traditionally oil-based and chemical-free, align with the growing demand for sustainable, eco-friendly fragrances. Their unisex appeal will further solidify their place in the market.”
European brands are embracing this trend, with Byredo’s Desert Dawn and Xerjoff’s Alexandria II Anniversary leading the charge. These creations highlight oud’s versatility, often paired with musks, spices, and woody notes for an unforgettable scent profile.
The Continuation of Sweet-Gourmand Scents
The allure of gourmand fragrances isn’t fading anytime soon. Shaneela predicts, “Exotic fruity notes like guava and yuzu will add a new dimension to gourmand compositions in 2025.” Celebrity-driven perfumes are at the forefront of this trend, with stars like Mona Kattan, Jennifer Lopez and Billie Eilish with standout scents that capture the essence of indulgence and charm. These creations resonate with younger audiences seeking cruelty-free and inclusive options.
Kayali, a leader in gourmand perfumery, continues to innovate with offerings like Utopia Vanilla Cocoa 21 and Vanilla 28, perfecting the art of indulgent scents.
Aquatic Freshness Meets Sustainability
The fresh and aquatic trend is also evolving, with brands incorporating these crisp notes into hybrid compositions. Tom Ford’s Oud Minérale, for example, beautifully marries woody oud with the refreshing essence of sea-salt notes.
Sustainability is another key focus for 2025. Eco-friendly packaging and refillable bottles are gaining traction, with Byredo and Hermès setting examples in the industry. Perfume lovers are increasingly drawn to brands that prioritise the planet while delivering exceptional scents.
Unisex Fragrances Breaking Barriers
As gender norms dissolve, unisex fragrances are becoming the new standard and 2025 will usher in an era where scents are not categorised by gender. Middle Eastern perfumery, traditionally unisex, is perfectly positioned to lead this shift.” Fragrances like Frapin’s L’Humaniste Extreme embody this inclusive approach, catering to all who appreciate exquisite craftsmanship.
To conclude, 2025 will be a year of innovation and inclusivity. From the continued love for gourmand creations and crisp aquatic gender-neutral takes, to the resurgence of oriental oud inspired by Middle Eastern perfumery, that have traditionally always been unisex. 2025 promises to be an exciting year for fragrance enthusiasts. Whether you gravitate towards the sweet, the fresh, or the bold, there’s a trend that will resonate with your unique style. Scent is deeply personal, it transcends boundaries and defines moments. This year, embrace the trends and make them your own.
By Tahira Khan
The adventurous spirit behind the pages of British Muslim magazine. As the Editor-in-Chief, Natasha leads with a passion for exploration and a pen dipped in wanderlust. With a keen eye for halal travel experiences and an insatiable curiosity for new experiences, she brings readers along on captivating journeys to far-flung destinations. Through her vibrant storytelling, Natasha invites readers on enriching adventures, where every experience is a window into the muslim world.
