VisitBritain has launched its thrilling new global campaign, Starring GREAT Britain, designed to showcase the UK’s iconic film and TV locations. Directed by Academy Award winner Tom Hooper, the campaign kicks off with a blockbuster film that takes viewers on a cinematic journey across Britain. From Mission: Impossible to Bridget Jones, Harry Potter to Spider-Man, and House of the Dragon to Fast & Furious, the film highlights the incredible destinations behind some of the world’s most beloved movies and TV shows.
With a global advertising blitz running in key markets like the USA, France, Germany, Australia, and the UAE, this campaign taps into the growing interest in screen tourism. Over 90% of potential visitors say they want to visit filming locations during their travels, and Starring GREAT Britain is poised to make that dream a reality.
From big-screen moments to hidden gems, the campaign invites visitors to explore Britain’s vibrant cities, stunning countryside, and world-class attractions. Interactive digital maps and itineraries across VisitBritain’s website make it easy for travelers to discover new destinations inspired by their favorite films and shows.
This high-energy campaign is a boost to local economies and aims to increase tourism by inspiring international visitors to experience Britain’s rich cinematic legacy firsthand. Join the excitement and put yourself in the picture with Starring GREAT Britain.
Journalist, Editor and Photographer
