Saudi Arabia’s national tourism brand, Saudi, Welcome to Arabia, has launched “Ramadan Lights” – the latest phase of its global tourism campaign, This Land is Calling. This initiative invites visitors from around the world, including British Muslim travellers, to immerse themselves in the beauty, spirituality, and traditions of Ramadan in the holy city of Saudi Arabia.
Ramadan is a time of deep reflection, family gatherings, and spiritual rejuvenation, and Saudi Arabia comes alive in a truly special way as the sun sets. As the Heart of Arabia, Saudi offers visitors the chance to experience the season in remarkable destinations such as Riyadh, Jeddah, AlUla, and the Saudi Red Sea, all while embracing the renowned hospitality of its people.
For those seeking a tranquil yet enriching escape, Saudi provides a blend of serenity and festivity. Whether enjoying the peaceful daylight hours or engaging in lively night-time celebrations, there is something for every traveller. Visitors can:
- Explore heritage-rich sites in Riyadh, AlUla, and Jeddah.
- Experience the stunning landscapes of the Saudi Red Sea, ideal for relaxation or water-based activities.
- Stroll through vibrant souks and luxury malls that stay open late into the night.
- Enjoy traditional and contemporary Ramadan events, from community iftars to cultural performances.
Saudi transforms into a mesmerising hub of tradition and celebration during Ramadan. From the UNESCO-listed Historic Jeddah (Al Balad) to the ancient beauty of Diriyah, visitors can explore sacred mosques, bustling markets, and atmospheric neighbourhoods. The Ramadan nights are filled with lively markets, festive stalls, and a heartwarming communal spirit that captures the essence of the holy month.
In Jeddah, travellers can indulge in an array of Ramadan delicacies or experience the city’s famed Ramadan tents, where traditional food, entertainment, and cultural experiences blend seamlessly. The Al Falah Square Bazaar is a must-visit, offering a selection of artisanal products and authentic Ramadan treats.
For those yearning for serenity, AlUla provides the perfect backdrop. Its breathtaking landscapes and star-lit skies create an idyllic setting for reflection and relaxation. Visitors can enjoy the peaceful ambience of Bukhoor Road, explore the hidden gems of Al-Manishiyah Square, or partake in Ramadan-themed events that bring history and heritage to life.
Saudi Arabia is a land of discovery, offering a rich tapestry of experiences. Adventurous souls can embark on thrilling activities such as beach horse riding, kitesurfing, or paddleboarding along the pristine Red Sea coast. Meanwhile, history enthusiasts can step back in time by exploring Diriyah’s ancient sites or marvelling at the rock-carved tombs near AlUla.
Riyadh, the vibrant capital, offers an exclusive Ramadan atmosphere where iftar and suhoor gatherings bring families together in spectacular settings. A visit to Souk Al Zal is highly recommended, providing a glimpse into Saudi heritage through its collection of incense, handicrafts, and textiles. Additionally, the Ghabga event blends tradition with modern entertainment, featuring live performances and cultural showcases that enhance the Ramadan spirit.
Travelling to Saudi has never been more accessible. With ongoing visa initiatives, including an expanded eVisa programme now covering 66 countries, UK travellers can apply with ease. Additionally, UK, US, and Schengen visa holders, as well as residents of these regions, are eligible for an instant eVisa. The introduction of the free 96-hour Stopover Visa makes short visits even more convenient.
Saudi is now connected to 175 global destinations, moving towards its ambitious target of 250, with 14 new international routes introduced in 2024. For added convenience, Visit Saudi provides a 24/7 tourist helpline (dial 930) to assist travellers.
This Ramadan, Saudi Arabia extends a warm invitation to British Muslim travellers to experience the magic of the season in a land where history, culture, and spirituality harmoniously come together. Whether seeking peaceful reflection, cultural exploration, or vibrant festivities, Saudi offers an unforgettable Ramadan journey.
Journalist, Editor and Photographer
