British-Pakistani entrepreneur Juju Sheikh on fitness, faith and creating a wellness platform centred on movement without pressure. Words Ramsha Vistro Modern wellness has a branding problem. It speaks the language of self-care while behaving suspiciously like hard labour. Rest is tracked, steps are monetised and sleep has become a performance metric. For 30-year-old personal trainer and […]
There is a moment, just after sunrise in the Saudi desert, when everything feels suspended. The air is still cool. The sand holds the last memory of night. And for many travellers arriving in Saudi Arabia’s new wave of wellness destinations, it is often in this silence that something unexpected happens — not escape, but […]
